In our effort to encourage the creation of new titles and facilitate the exploitation of new technologies to further your business development, we are pleased to inform you that the MDA has established two additional schemes. Details of the scheme are as follows:

IDEAS (Publishing) is designed to encourage local publishing companies develop new and original intellectual properties, such as new imprints, book series and periodicals, to be market tested for its export potential. It aims to seed the development of high quality and original publishing ideas or concepts (applicable to both print and electronic content) into exportable publishing content and at the same time, minimize the risks and offset the initial costs of testing market's readiness associated with new or niche titles.

IDEAS (Publishing) is open to the following genres:

• Children's book (excl trivia, colouring and activity books)
• Comic and Graphic Novels
• Education (excl Assessment Bks and Teacher's aid)
• Travel & Lifestyle (eg Cookery, Design, Architecture)
• Science, Technical & Medical (STM)

Application Guidelines and Form for IDEAS (Publishing) are attached below:

PILOT (Publishing) is designed to encourage Singapore publishers to exploit the brand-value of their existing publications by extending their intellectual properties from print to digital format (online/mobile).

The objectives of PILOT (Publishing) are to:

• Encourage the creation of digital publications in Singapore;
• Increase access to Made-by-Singapore content; and
• Strengthen the digital publishing capability of the Singapore publishing industry.

To be eligible for PILOT (Publishing), the publication which the project is based on must:

• be published at the time of this application;
• be edited, designed, assembled, and published in Singapore.

Application Guidelines and Application Form for PILOT (Publishing)

For enquiries on IDEAS (Publishing), please contact Ms Yusmawati at email Yusmawati_yahya@mda.gov.sg and for enquiries on PILOT(Publishing), please contact Mr Marcus Lim at email marcus_lim@mda.gov.sg

Do note that the closing date for submission is 31 January 2008.

Best regards,

Shuhaimi
Assistant Director(Publishing & Music)
MDA