Instructors
Don Nicholas
MANAGING PARTNER, MEQUODA GROUP, LLC
Don Nicholas is a popular media consultant, author, editor, motivational speaker and media entrepreneur. He is a leading expert on Internet media strategy. The Newsletter on Newsletters has dubbed him “a publisher’s publisher” and the Specialized Information Publishers Association (SIPA) calls him one of “America’s leading experts on website publishing strategy.”
Since 1994, Don and his team have helped design, launch and optimize dozens of America’s most success Internet marketing systems including Beading Daily, Ceramics Arts Daily, Consumer Reports, Daily Word, Flight Bliss, fuelNet, Golf Vacation Insider, HR Daily Advisor, Johns Hopkins Health Alerts, Knitting Daily, Morningstar, Mother Earth Living, RCR Wireless and Tech Republic.
MEDIA INDUSTRY LEADER & CONSULTANT
Nicholas is Managing Director for Mequoda Group and the firm’s lead media strategy consultant. Over the past 30 years, he has guided the media strategy for hundreds of companies in the areas of content development, information product design, marketing, economics, mergers, acquisitions and organizational development. He has a talent for identifying new media business opportunities and creating media strategies to pursue them.
Some of his current and past clients include: the American Ceramics Society, Aspire Media, Baum Media Group, Bennett Travel Media, Business & Legal Reports, Campus Marketing Services, Consumer Reports, Dark Intelligence Group, Harvard Business School Publishing, Harvard Health Publishers, IDG, Morningstar, The Motley Fool, Ogden Publications, Ohio Magazine, Unity School of Christianity, University Health Publishing, Socrates Media, Taunton Press, Tech Republic, Time Inc. and USA Today.
Nicholas is the creator of many popular Internet marketing strategies, concepts, terms and tools. They include The Mequoda Method (a concise system for building and managing “niche media empires”), the Mequoda Internet Marketing System (an online content-driven direct marketing system) and the Mequoda Internet Marketing Model (a budgeting and forecasting system for Internet marketing professionals).
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Greg Jones
PRESIDENT, GRANITE BAY MEDIA, INC.
Greg Jones is a magazine publishing consultant specializing in circulation marketing, business planning, modeling, and strategy development. He was president and co-founder of Lighthouse Publishing Consultants, and one of the original architects of the Lighthouse Magazine Publishing Model—one of the first PC-based computer models for magazines—which put modeling power in the hands of all publishers, not just the larger titles.
In 1993, Jones formed Granite Bay Media with Michael Pickett. Clients include Ogden Publications (now 14 titles including Mother Earth News, Herb Companion, Natural Home, Utne Reader, Grit and Cappers), Fairchild Publications (Women’s Wear Daily, Supermarket News, etc.), New England Journal of Medicine, and Interweave Press (17 titles including Beadwork and Interweave Knits) and growing.
Throughout his 20-plus years as a consultant, Jones has worked with over 250 magazines on everything from assisting with budget preparation and source development to the complete planning, development, staffing, and launching of new magazines. Some notable launches that Jones worked on: American Girl, Cowboys & Indians, Fast Company, MagazineWeek, Motorcycle Classics, Western Interiors & Design, Wine Country Living, and Wired, to name a few.
Jones has also played strategic roles in both the purchase and sale of several magazine properties, including due diligence work on dozens of small to medium sized transactions since founding Granite Bay Media. Greg is also a frequent speaker on direct mail strategy, source analysis and optimization, modeling and strategic planning, general circulation planning and analysis, online and alternative source development.
