* Fairfax Media Asia appoints Hobson as regional manager
* Replaces regional manager Andrew Smart
* Assumes overall publishing responsibilities

Singapore – Fairfax Media has appointed Mark Hobson (pictured) as regional manager of Fairfax Business Media Asia, replacing Andrew Smart with immediate effect.

Smart is currently considering a move to the Financial Review Group under Fairfax Media in Sydney after successfully launching the leading IT enterprise site in Asia and integrating the IDG-licensed titles into the Asia business’ product suite. Initially, he will be consulting to the Asia business to ensure a smooth transition
Fairfax Business Media in Asia has four magazine titles under its roof, MIS Asia, CIO Asia, Computerworld Singapore and Computerworld Malaysia. It also has associated events, online properties and also a research arm, Fairfax Business Research.

Hobson will assume the role of publisher for the business and will lead the growth of its digital properties across Asia. He will be based in Fairfax Business Media’s Singapore office and report to the Financial Review Group strategy director, Narelle Leong.

Previously, Hobson was on a short term online consulting contract with UK-based GTA Advertising based in the UK. Prior to that, he was head of online for IDG Communications where he was responsible for P&L for 11 websites. He worked closely with the IDG titles in Singapore, running a number of regional programs from Sydney.

Michael Gill, Fairfax Media Financial Review Group CEO said, Hobson’s proven online expertise will be a great asset for the Asia business.

“I am confident that Mark will bring a keen digital sales perspective to the position and drive our strategy of a strengthened footprint in the growing Asian market,” he said.

Fairfax Business Media Asia is part of Australia’s Fairfax Media which owns titles such as the Australian Financial Review, Business Review Weekly, The Sydney Morning Herald, The Melbourne Age and The Canberra Times.

Original article from Marketing-interactive.com, please click here.