To impress upon all that the print & on-line magazine media be recognized as an effective alternative option to reach out to their targeted audience and potential customers besides the monopolistic press and broadcast media.     To encourage the development of intellectual property, journalistic skills, creative design and a knowledge-based society through the wide spectrum of publications and portals generated by members.     To contribute the publishing industry share within the overall framework to develop Singapore as the media and communications hub in the region, and globally.