Sat09232017

Last update10:58:54 AM

Back You are here: Home MPAS Awards Criteria

Awards Criteria

2017 MPAS Awards Criteria

Media of the Year, Trade Media of the Year, and Project of the Year by Category Awards

  • Editorial/content quality 20%
  • Originality and creativity 20%
  • Audience relevance 20%
  • Visual design 20%
  • Audited circulation 10%
  • Overall excellence 10%  

Digital Media Awards

  • Visual design  (Photography, Illustration, Interface) 30%
  • User experience and creativity 15%
  • Concept, originality, and content relevance 25%
  • Innovation/Innovative use of media 20%
  • Overall impact 10%

Media Talent and Personality Awards

  • Consistency of meeting goals/theme 20%
  • Measurable results 30%
  • Writing/photography/marketing/advertising/artistic skills 40%
  • Audience relevance 10%

Special Awards

These awards recognise particular achievements in the media industry and are awarded in gold, silver, and bronze.

Feature of the Year (gold, silver, bronze)

  • Editorial/content quality 25%
  • Originality/creativity 20%
  • Audience relevance 20%
  • Audited circulation/Reach 25%
  • Visual design 10%

Front Cover of the Year (Consumer, Trade) - (gold, silver, bronze)

  • Concept/originality 40%
  • Use of visual elements (photography, illustration, type) 20%
  • Overall impact 20%
  • Cover lines 20%  

Best New Launch (gold, silver, bronze)

  • Editorial/content quality 20%
  • Originality/creativity/innovation 25%
  • Audience relevance 10%
  • Visual design 20%
  • Strategy (objectives, planning, execution) 25%

Event of the Year (gold, silver, bronze)

  • Concept/originality 30%
  • Overall impact 15%
  • Measurable results/turn out 20%
  • Innovative use of media 35%  

Exhibition of the Year (gold, silver, bronze)

  • Concept/originality 20%
  • Overall impact 20%
  • Measurable results/turn out 30%
  • Innovative use of media 30%  

Website of the Year (gold, silver, bronze)

  • Editorial/content quality 20%
  • Visual design 25%
  • Navigation/user experience 35%
  • Traffic growth 10%
  • Unique Visitors 10%

Special Edition of the Year (gold, silver, bronze)

  • Editorial quality 25%
  • Visual design 20%
  • Audience relevance 15%
  • Originality/creativity 20%
  • Audited circulation 10%
  • Overall excellence 10%  

Contract Publication of the Year (gold, silver, bronze)

  • Editorial/content quality 25%
  • Originality/creativity 25%
  • Audience relevance 10%
  • Visual design 20%
  • Strategy for launching 20%

Student Project of the Year

  • Editorial quality/Visual design 25%
  • Situation analysis 25%
  • Originality/creativity/concept 30%
  • Project implementation 10%
  • Audience relevance 10%