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Back You are here: Home Directories News Heart Media’s WOW to debut in Vietnam in Q1 2014

Heart Media’s WOW to debut in Vietnam in Q1 2014

With offices in both Hanoi and Ho Chi Minh City, ADPRESS (Advertising and Press Services Company), is set to launch the Vietnamese edition of WOW (World of Watches) in March 2014.

Owned by Heart Media in Singapore, WOW is Singapore’s premier and most widely read luxury watch publication with regional editions in Hong Kong, Malaysia and Indonesia. As part of a licensing agreement between ADPRESS and Heart Media, ADPRESS will expand the publication’s reach in Vietnam, serving watch collectors in Vietnam’s major cities with the latest trends and features on the timepieces that they love. WOW Vietnam magazine will be published quarterly and in Vietnamese.

The launch of WOW Vietnam will take place in both Hanoi and Ho Chi Minh City during parties gathering watch collectors and watch lovers in Vietnam as well as the country’s top watch retailers.

ADPRESS has a portfolio of seven titles across Vietnam including the respected female publication SANHDIEU STYLE and the country’s leading travel magazine VIETNAM TRAVELLER.

“WOW is Singapore’s original and most prominent watch magazine. Since it first launched in 2001, the magazine has always celebrated the passion of watch collectors and watchmakers alike. WOW Vietnam is well placed to serve the fast growing number of affluent and discerning consumers.” Said Ms Vu Ngoc Dung, Group Publisher of ADPRESS,

Olivier Burlot, CEO of Heart Media, added, “We are thrilled to be associated to ADPRESS for the launch of WOW Vietnam. Already published in Singapore, Hong Kong, Malaysia and Indonesia, WOW will further strengthen its clout in Asia and conquer new readers.”