Asian Publishing Conference 2009?
Initiate Young Readers into the Writing Experience
The third annual Asian Publishing Conference 2009 will be held in Manila,Philippines on July 16 and 17. MPAS is happy to be once again a partner of the event. The theme of this year's event is:
MULTIMEDIA CONTENT DEVELOPMENT, DEPLOYMENT and MANAGEMENT: Evolving Best
Practices, Technology, Organization Structures, Biz Models.
Contact Information
For further information, please contact Grace Bantaran, Event Coordinator,
at Tel (632) 818 3289, Fax (632) 819 3752, or Email gracebantaran@oiceventsasia.com
1 APC OBJECTIVES:
a)To recognize the reality of multimedia engagement in consumer space; identifying consumer information and entertainment needs
b)To define development and deployment strategies for multimedia publishing by assembling the creators and managers of CONTENT
c)To learn from and share successful models, formats and platforms of multimedia publishing.
2 APC TARGET AUDIENCES:
a)CEOs, publishers, editors & managers of CONTENT businesses
b)Advertisers who need to learn to use the variety of multimedia channels effectively;
c)Advertising agencies whose lifeblood is effective consumer engagement.
d)Solutions providers who need to interact with those in "convergence zone" including games development, 'sticky' apps for website traffic and utility value feature developers
e)Writers, designers, technology solutions service providers in the multimedia cyberspace will all benefit
3 PROGRAM: WORKSHOPS & INSIGHTS
Very much a practical 'How to do it' approach, de-mystifying the process and breaking it down into steps:
a)Multimedia publishers share their experiences & learnings
b)Digital/Mobile advertising gurus show how multiple channel strategies work;
c)Advertisers unveil their feedback from digital engagement with consumers.
d)Solutions providers show what they can do.
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